During the later months of 2019, my daughter Regine approached me to inform of her decision to put up a Tea Shop.
“That’s a good idea. Athough at this time tea business is getting crowded and flourishing, what does it take to get a decent tea preparations ’round here?”, I asked.
“It’s one of my dreams to join in local food and beverage industry. Hopefully my creativity and dedication would someday position my business to be the first line of choice”, she answered with confidence, however, in a low profile pose.
I was just going to give my blessings about her plan, when suddenly she embraced me, which I would not have expected of her. I felt joy inside me, moved and said, “Live your dream.”
The business was set up in a short span of time, named Z Cafe in Iloilo with basically structured vision and mission to guide the activities.
The only thing I can say about Z Cafe’s tea in Iloilo is that it tastes subtly terrific. And I am the first person in the world who can encourage the public to try the smack of ZCafe and visit the shop which is a local place for nice people around.
In the early 2020, the business was about to start in full swing when Covid-19 pandemic had instantaneously on its height. Lockdowns of most areas were implemented.
Everybody knew the consequences brought by the pandemic in many businesses, employment, and one’s dream. Many looked at the situation in “lights off.”
It was summer and cold teas became on demand. The marketing campaign was digitally shifted along with the rise of many delivery riders to mention some such as ‘food panda’ and ‘grab food’.
The business was moving as expected to zoom up. However, the operation continued in depth status quo from then on until the end of 2021.
In the month of April 2022, my daughter Regine notified the whole family of the news – Z Cafe became a recipient of “Sterling Excellence Award” as Most Outstanding Bubble Tea Shop in Iloilo.
” Thank you, Lord! All our efforts, struggles, and hardwork were paid off”, she reacted joyfully. 🏛️
WHAT IS EXCELLENCE?
Excellence is a talent or quality which is unusually good and so surpasses ordinary standards. It is also used as a standard of performance as measured.
In modern public relations and marketing “Excellence” is frequently criticized as a buzzword that tries to convey a good impression often without imparting any concrete information.
PRACTICE MAKES PERFECT. Study have shown that the most important way to achieve excellent performance in fields such as sport, music, professions and scholarships is to PRACTICE. Achievement of excellence in such fields commonly requires approximately 10 years of dedication, comprising about 10,000 hours of efforts.
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